Logo Copyright © 2024 Michael Kocurek

Fancy a new team member?

DIARY OF A MORE THAN 25-YEAR JOURNEY INTO THE WORLD OF OF MARKETING

about me

Onkel Michi als Babysitter der Tochter eines Freundes

I am a German citizen who was born on March 29, 1973 in Katowice, Poland, and I am the proud father of a now grown-up child.

During my professional career, I had the pleasure of spending some time in the USA and Canada. I have been living in Switzerland with a B permit since 2018 and am looking for a new challenge. As I speak fluent English in addition to my native German, I can also imagine working in English-speaking countries. Preferably in North America, Great Britain and the Scandinavian countries.

In addition to skiing and squash, I enjoy programming, design and digital trend research. I like to iron (no joke), I love good food and I am dying to ride my motorcycle.

I hope you enjoy browsing through my dossier and look forward to hearing from you.

Kind regards,

Michael

Career profile

Expert in marketing and digital sales with more than 25 years of management experience in global multinational companies and start-ups.

  • Global leadership experience in marketing and sales
  • Experienced in outsourcing, managing offshore teams and external agencies
  • P&L responsibility, strongly results-oriented and commercially focused
  • Sound knowledge of sales and marketing technologies
  • Interest in challenging targets, measurable demand generation and sales results
  • Expert in product and customer lifecycle management
  • Design thinking oriented with a focus on user experience
  • Successful in increasing brand awareness and conversion rates
  • Strategic and data-driven problem solver with strong analytical skills
  • Expert in trend forecasting through scientific research and surveys

What others say about me

Stefan Gass

„Michael is like digital marketing on steroids.“

Stefan Gass

CMO & Vice President at Papirfly, CH

Olga Rakhmanova

„Michael recognizes the small, important details that lead to long-term success.“

Olga Rakhmanova

Marketing, Project Manager at MT, PL

Paul Hatcher

“As an external agency, Michael made us part of the team. Nowhere I felt more included."

Paul Hatcher

Founder/CXO at Hello You, UK

Stephen Donaldson

"My go-to marketing guy. We built some absolutly great things together!“

Stephen Donaldson

Head of Development at IWG, UK

Dr. Martin Huber

„An extremely committed and proactive employee who got off to a flying start.“

Dr. Martin Huber

Head Metrology Center at MT, CH

Ric Rodriguez

"Michael has a smart, strategic mind with a clear passion for e-businesses - an asset to any team!“

Ric Rodriguez

Growth Leader at Raze Impact, UK

Professional career

Health-related time out

with full recovery | 08.2023 - 07.2024

Independent Marketing Consultant

Nitro Software, Dublin, Ireland | 07.2022 - 07.2023

Global Digital & Marketing Consultant

Nezasa AG, Zurich, Switzerland | 06.2020 - 04.2021

Director Global eBusiness

IWG PLC, Zurich, Switzerland | 09.2017 - 09.2020

Head Global eBusiness & Marketing

METTLER-TOLEDO GmbH, Greifensee, Switzerland | 03.2011 - 08.2017

Time out with the family

06.2010 - 03.2011

Director Global eBusiness & Marketing

Fotolia LLC, New York, USA | 10.2008 - 05.2010

Founder and Managing Director

oneXpose GmbH, Waldshut, Germany | 06.2002 - 09.2008

Web Marketing Manager

Xerox AG, Zurich, Switzerland | 05.1998 - 05.2002

Education

  1. Marketing Bootcamp (MTC)

    Zürich, Switzerland | 2013-2014

  2. Frontline Management Training (MTG)

    Greifensee, Switzerland | 2012

  3. Graduate School of Business Administration (MBA)

    GSBA, Zürich, Switzerland | 2005 - 2008

  4. Frost & Sullivan Management School

    London, UK | 1999 - 2001

  5. Vocational college for business management

    Waldshut-Tiengen, Germany | 1995

  6. Technical college

    Waldshut-Tiengen, Germany | 1992 - 1995

Interests

  1. Private project

    CryptoHyve, Zürich, Switzerland | 05.2021 - 12.2022

    CryptoHyve was primarily a project to acquire knowledge about the rapidly growing blockchain technology. The aim was to understand the technology and make it usable.

  2. Business Angel & Consultant

    Various companies, Switzerland and Germany | 2018 - 2021

    Through private investment and coaching of several start-up CEOs / CMOs in the software / SaaS sector on marketing topics, the profitable exit was the main feature here. The focus was on digital marketing, sales and customer loyalty.

  3. Head of the scientific marketing team

    Forrester Research, USA | 2009 - 2021

    The aim of this voluntary work was to be at the cutting edge of market research in the areas of digital trends, UI/UX and to gain access to the latest insights from the technology market. Leading a team of experts resulted in scientific reports. To provide participants with a fair process, the Forrester Wave Report™ follows a publicly available methodology.

Ideal environment

  1. An environment in which maintaining dynamism is of central importance and is rewarded.
  2. Situations characterized by fast-paced activities.
  3. The ability to solve problems by breaking them down into parts and achieving results.
  4. Competitiveness and a winning attitude are seen as the ideal state.
  5. Management that involves risk-taking is valued and rewarded.
  6. Having self-motivation and foresight to challenge the status quo.
  7. Performance appraisal is based on results achieved and efficiency.
  8. Have economic, competitive and challenging incentives.
  9. Appreciation for a research-based approach to problem solving.
  10. Ability to be an independent thinker.
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Value to the organization

  1. Is innovative
  2. Contributes as a good facilitator
  3. Loves professional challenges
  4. Is persistent
  5. Aware of deadlines
  6. Can react quickly
  7. Gets activities going